Kia Optima goes on UK sale from 1 February

The Kia Optima, the all-new flagship saloon that is the latest model to be launched in Kia's design-led product offensive, goes on sale in the UK from 1 February bringing fantastic design, high levels of standard specification and low running costs to the D-segment, from just £19,595 on-the-road.


Unveiled back in 2010 at the New York Auto Show, Optima has proven to be a global success since day one. It became Korea's top-selling car within a month of going on sale - the first Kia ever to reach that exalted position - and is in such demand in the United States that Kia has had to build in Georgia just to keep pace. Nearly 300,000 Optimas have been sold across the world to date and it is already accumulating international design awards.

The Optima's looks alone ­will ensure it enjoys UK sales success previously unheard-of for a large Kia saloon. Kia's Chief Design Officer, Peter Schreyer, likens the car's clean, stylish and uncomplicated cut to that of a fine Italian suit.

But the Optima has also been configured to appeal to the business community who make up the vast majority of D-segment customers in the UK. It will be sold only with a diesel engine - a new 134bhp version of Kia's smooth and efficient 1.7-litre CRDi 'U2' power unit - while all four specification options contain every essential for the business user.

The arrival of the Optima means that for the first time Kia has a seriously competitive car in all the key sectors for the UK's fleet and leasing industry - Picanto, Rio, cee'd and now Optima. Three of those cars are all-new models introduced within the last eight months.
Even before the arrival of the Optima, Kia's corporate sales were going through the roof - up by 145% between 2010 and 2011, for a market share which improved from 1.58% to 2.42%. With the introduction of the Optima, further progress is confidently expected.

The Optima offers features never previously attainable on a Kia, including a high-end Infinity audio system. It delivers 550W of high-fidelity sound through 12 speakers in eight different locations throughout the car, including a boot-mounted subwoofer. Self-parking, heated and cool-ventilated seats, cornering lights, panoramic sunroof, reverse parking camera and an automatic cabin defogging system are also available, as is a six-speed automatic transmission that is among the most advanced currently produced by any car manufacturer.


Latest News

Kia Optima goes on UK sale from 1 February
The Kia Optima, the all-new flagship saloon that i... read more
The All New Kia Picanto Named Best Small Car
The all-new Kia Picanto has been named Best Smal... read more
500 Twin Air Wins Top Prize
 500 TWINAIR WINS TOP CITY CAR MANUFACTURER... read more
GET 3,000 (S)MILES OF VA VA VOOM WITH RENAULT
GET 3,000 (S)MILES OF VA VA VOOM WITH RENAULT AN... read more
New Clio RenaultSport Raider
FRIDAY 30TH SEPTEMBER 2011   RENAULT ... read more
Fiat 500BYGucci Strips Off
Fiat 500BYGucci Strips Off    &... read more
RENAULT SCÉNIC TAKES MPV CATEGORY AT WHAT CAR? GREEN AWARDS 2011
RENAULT SCÉNIC TAKES MPV CATEGORY AT WHAT C... read more
New Picanto and New Rio Hits The Showrooms at Sutton Park Group
Sutton Park Group are pleased to announce the ... read more
QUALITY THROUGH AND THROUGH – RENAULT UPS THE ANTE
Quality is at the very heart of Renault's bu... read more
FIAT TOPS CO2 REDUCTION RANKINGS
FIAT TOPS CO2 REDUCTION RANKINGS FOR FOURTH YEARFi... read more
NEW TWINAIR RANGE
NEW TWINAIR RANGE INTRODUCED TO FIAT 500 LINE-UPIt... read more
Fiat 500byGucci
Fiat 500byGucci to make special appearance at Good... read more
RenaultSport Information
RenaultSport Silverstone GP Limited EditionsThe ho... read more
EXCLUSIVE FIAT 500 'FIRST EDITION'
Normal 0 Earlier this week, Lorenzo Sis... read more
NEW LOOK KIA PICANTO AND RIO ARRIVING SOON!
Making their debut at the Geneva Motor show i... read more
THE NEW NAME FOR RENAULT IN STOURBRIDGE
Sutton Park is the new name for Renault in Stourbr... read more
FIAT ARRIVES AT COVENTRY
Sutton Park are please to announce that Fiat ... read more
SUTTON PARK WELCOMES FIAT
Sutton Park Motor Company is pleased to announce t... read more
SUTTON PARK KIA OPENS FOR BUSINESS IN SUTTON COLDFIELD
Sutton Park Motor Company is pleased to announce t... read more
SUTTON PARK KIA OPENS FOR BUSINESS IN COVENTRY
Sutton Park Motor Company is pleased to announce t... read more