DS AUTOMOBILES AND PASCAL AUSSIGNAC BRING THE FUTURE OF HAUTE CUISINE TO TASTE OF LONDON

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DS Automobiles, the premium French automotive brand, embodies the spirit of avant-garde, and is an established supporter of high cuisine.

DS AUTOMOBILES AND PASCAL AUSSIGNAC BRING THE FUTURE OF HAUTE CUISINE TO TASTE OF LONDON

- Inspired by the DS spirit of avant-garde, Pascal Aussignac is creating a selection of tasters that feature insect ingredients, never before used at Taste of London
- DS 7 CROSSBACK will be showcased at this key event
- Insects represent the future in the culinary world, due to being high in protein, low in calories and also sustainable. Pascal’s choice showcases the French automotive brand’s forward thinking and bold spirit
- Four up-and-coming chefs, selected by Pascal for their avant-garde cooking skills, will help him prepare the ‘insect-infused’ tasters at the Taste of London festival

DS Automobiles, the premium French automotive brand, embodies the spirit of avant-garde, and is an established supporter of high cuisine. DS is participating at the Taste of London this summer with an innovative concept not used before at the festival. Joining forces with the brand’s UK ambassador - Pascal Aussignac, the Michelin-starred chef at restaurant Club Gascon DS is presenting four surprising menu tasters that feature insect elements as ingredients, and four avant-garde protégés, specially selected by the chef, will help Pascal prepare the dishes for public sampling throughout the festival, ahead of it being a key dish at his restaurant. 

This was a programme launched at the beginning of the year to find emerging talent who could benefit from Pascal’s forward-thinking culinary expertise and know-how to shape and influence their ongoing development. 

The insect-incorporating menu for Taste of London represents both the brand’s and Pascal’s forward-thinking mind-set, changing perceptions of traditional cooking and eating regimes. Due to being high in protein, low in calories, and being sustainable, insects represent one of the likely ways ahead in the culinary world. At the festival, audiences will have the chance to visit the DS Experience to try four different tasters, one of which will be a classic French dessert featuring vitrified ants that amplify the dish taste. DS is bringing together the future of cuisine with up-and-coming chef talent, selected for their innovative recipes and excellent cooking abilities.

DS Automobiles is a brand born in Paris that embodies the spirit of avant-garde through its range of distinctive vehicles. The contemporary designs bring together traditional French craftsmanship and know-how with the latest technological advancements. Attendees of Taste of London will be able to see the very latest new DS model and the first SUV in the range - DS 7 CROSSBACK – which is a vehicle aimed at customers who appreciate the finer tastes of luxury and latest trends. 

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