The specialedition of the iconic Fiat 500, which has been customised by Gucci CreativeDirector Frida Giannini in partnership with Fiat’s Centro Stile, will make itsfirst public appearance at the world famous classic car festival in a themeddisplay within the stunning country grounds of the Goodwood estate, nearChichester.
The Fiat500byGucci will be situated at Goodwood’s Laundry Green from 1-3 July, as starattraction at the ChicNic – a contemporary and stylish summer picnic inbreathtaking British surroundings. The space willbe transformed into a 500byGucci luxury retreat featuring immaculate rollinglawns, bridged by manicured gravel paths and framing a spectacular waterfeature. As croquet and boules are played on the lawn, guests will be able torelax with a luxury picnic and chilled glasses of bubbly under pristine white canopies.
“This will be awonderful opportunity to see the 500byGucci in surroundings which befit itsstyle and character,” says Elena Bernardelli, marketing director, Fiat GroupAutomobiles UK. “We think the car will appeal to fashionista customers who wanta unique car to distinguish themselves, and the Goodwood Festival of Speed is agreat place for people to get to know more about it.”