Kia UK named NFDA's 'Green Manufacturer of the Year'
Kia UK Limited has been named as the inaugural winner of the National Franchised Dealers Association (NFDA) ‘Green Manufacturer of the Year’ Award.
NFDA Chair David Newman and TV-presenter Mark Durden-Smith hosted the Awards ceremony at the NFDA Spring Ball, held on Saturday 2 April 2022, which returned after a two-year hiatus.
For the 2022 Awards, the NFDA introduced two new ‘Green’ Awards: ‘Green Manufacturer of the Year’ and ‘Green Dealer of the Year’.
The ‘Green Manufacturer of the Year’ Award recognises the important steps taken by a car manufacturer to work closely with its dealer network and assist retailers in meeting the demand for alternative fuel vehicles. Kia UK received the highest average score when dealers were asked “how satisfied they were with their alternative fuel vehicle offering” in the latest NFDA 2021/22 Winter Dealer Attitude Survey.
Paul Philpott, President and CEO at Kia UK Limited commented: “We’re delighted to accept this award, which fully reflects Kia’s rapid transition to becoming a leader in electrification. We have put the environment at the very heart of our business: we have committed to achieve carbon neutrality by 2045; our European model range will be fully electric in Europe by 2035 – supported by 14 global EV models launched by 2027. And we’ve partnered with companies that are helping to protect the planet, such as ‘The Ocean Cleanup’ and closer to home, Kia UK recently announced its three-year partnership with the Surrey Wildlife Trust. Today, one in three Kia vehicles sold is electrified, well-ahead of the curve, with an ever-greater share going towards our fully electric, zero-emission, model range. Thank you to our dealer partners for joining us along this journey and thank you to the NFDA for this award and acknowledgment.”
The ‘Green Dealer of the Year’ Award went to Waylands Automotive, which operates the Waylands Kia Reading dealership.
At the Ball, a total of £4,380 was raised for the British Red Cross Ukraine appeal. Additionally, NFDA will make a donation to the automotive industry charity BEN.
Sue Robinson, NFDA Chief Executive, said: “It was exciting to be back hosting our annual NFDA Spring Ball and celebrate automotive excellence. A huge thank you to our sponsors and all those who attended and donated generously to the British Red Cross. Finally, congratulations to all the award winners on their achievements, your support to our industry and the NFDA is truly remarkable”.
The National Franchised Dealers Association (NFDA) is the trade association representing franchised car and commercial vehicle dealers in the UK.