EUROPEAN MEDIA LAUNCH: THE ALL-NEW KIA CEED

Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. More than 640,000 of the second-generation model were built between 2012 and 2018. As it enters its third iteration, the Ceed is expected to account for an even greater proportion of Kia’s European sales.

Like its predecessors, the new model has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It is manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Kia Sportage and Kia Venga.

Emilio Herrera, Chief Operating Officer for Kia Motors Europe, comments: “After more than a decade on sale, the Kia Ceed continues to underpin the brand’s consistent growth across Europe. Like its predecessors, the new model has been designed and engineered exclusively for European buyers, fine-tuned thanks to the feedback from a growing Kia customer base. More than 1.3 million Ceed vehicles have been manufactured here since 2006, and the new model builds on everything that owners loved about earlier generations.

“The Ceed offers a contemporary, recognisable design, something which has been a key strength for the model since its inception. Advanced new technologies make the Ceed more comfortable, convenient to use and safe. Meanwhile, a range of new engines and European-tuned ride and handling will make it more enjoyable and engaging to drive. And Kia’s unique seven-year warranty provides unrivalled reassurance to customers about the quality of their new vehicle.”

The Ceed five-door hatchback and Ceed Sportswagon goes on sale in the UK on 1 August as production of the Ceed five-door hatchback began in May.