For the second year in succession Kia’s innovative Approved Used Scheme has snatched the top award at Car Dealer magazine’s Used Car Awards for providing customers with the best peace of mind in the market. The brand won the award for the first time in 2013.
David McCluskey, National Used Vehicle Sales and Remarketing Manager, received the accolade from Mike Brewer and commented “Having the best new car warranty in the business wasn’t enough for us – we wanted to give Approved Used buyers just the same security and peace of mind – and winning this this award for the third time proves we deliver.
“Launched in 2010, and with over 45,000 Used Approved cars sold, the now multi-award winning Kia Used Approved Programme has been a huge success amongst our dealer network as well as customers. Our programme gives used car buyers the same peace-of-mind as new car buyers with all cars having the Warranty reinstated – a first in the industry. This demonstrates the high standard and confidence that Kia has in the reliability, quality and preparation of all its Kia Approved vehicles."
TV’s Wheeler-Dealer Brewer said ”Peace of mind is so important to people when they are buying a used car. Buying new means there are plenty of safety nets provided which isn’t always the way in the second-hand market. That’s why a good manufacturer used car scheme is so important – and why this particular award is so fiercely contested.”
He went on to say “At a time when the majority of used car schemes offer the same level of cover, this manufacturer stands head and shoulders above the rest. Others have been trying to catch up but our winner remains out in front.”