Kia has had a long standing affinity with cricket from being the lead sponsor of the iconic Kia Oval and Surrey County Cricket Club since 2011, as well as supporting grass roots cricket, the Kia Super League partnership and now the continued support of the England Women’s Cricket Team.
President and CEO of Kia Motors (UK) Paul Philpott said: “We are delighted to extend our partnership with the England Women’s cricket team for another two years. Since becoming the first ever official England Women’s cricket partner in 2014 we have seen women’s cricket go from strength to strength.
“With a capacity Lord’s crowd watching England win the ICC Women’s World Cup this year, Kia is proud to have supported the women’s team right from the off. We have also enjoyed being the title sponsor of the Kia Super League, bringing international cricket stars to families and those new to cricket”. He added.
ECB Commercial Director Sanjay Patel added; “Kia broke new ground three years ago by becoming the first stand-alone sponsor of the England women’s team and will continue to play an all-important role in driving awareness and interest in both the team and the Kia Super League.”
Notes to editors
Kia Super League
The second Kia Super League was won by Western Storm last week following a Finals Day at Hove which attracted a crowd of nearly 3,500. The average attendance for the tournament was 1,512, up 44% on the figure from 2016, with over 20,000 fans attending matches.
England Women’s Cricket:
The England Women’s team won the ICC Women’s World Cup in front of a record capacity at Lord’s earlier this summer following a tournament which attracted TV coverage in 139 countries and was viewed by more than 180 million people worldwide.