MADE IN EUROPE: THE INNOVATIVE THIRD GENERATION KIA CEED

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Kia Motors has revealed the all-new Ceed today, ahead of its world debut at the 2018 Geneva International Motor Show. Now in its third generation, the Ceed – designed, developed, engineered and built in Europe – strengthens Kia’s presence in the European C-segment with innovative new technologies, a mature and athletic new design, and a more engaging drive.

MADE IN EUROPE: THE INNOVATIVE THIRD GENERATION KIA CEED

Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. More than 640,000 of the second-generation model have been built since production began in 2012. As it enters its third iteration, the Ceed is expected to account for an even greater proportion of Kia’s European sales.

Like its predecessors, the model has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It will be manufactured at the brand’s production facility in Žilina, Slovakia, alongside the Kia Sportage and Kia Venga.

Michael Cole, Chief Operating Officer for Kia Motors Europe, comments: “The Kia Ceed has been a lynchpin in the brand’s consistent growth across Europe for more than a decade. Created for European buyers, the introduction of the Ceed in 2006 represented a watershed moment for Kia.

“Building on these solid foundations, the all-new Ceed offers a truly contemporary and recognisable design, and advanced technologies to enhance comfort, convenience and safety. Its new engines and suspension will make it more enjoyable and engaging to drive, and will continue to offer the same high quality that customers expect from Kia. This will be one of the most innovative cars in its class.”

The Ceed will make its public debut at the Geneva Motor Show in March, where a second body style will also be unveiled for the first time. The five-door hatchback will enter production in May. Sales of the Ceed will begin in Q2 of 2018 in left-hand-drive markets across Europe. The UK on-sale date and pricing will be announced in due course.

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