Renault is transforming the way that customers experience their UK dealership network through the comprehensive roll-out of a new visual space identity concept called Renault Store. This transformation is currently happening at Sutton Park Group Renault in Burton.
Please note, all departments at Sutton Park Renault Burton are open as normal while the upgrades are being carried out.
Renault is transforming the way that customers experience their UK dealership network through the comprehensive roll-out of a new visual space identity concept called Renault Store. The changes will be implemented at all UK dealer sites by the end of 2017 and reflect changes in the way that consumers research their vehicle purchase and their expectations of a retail environment. The updated Renault Store showrooms will cater for this with more engaging displays, improved customer flows and interactive discovery zones.
Four key steps define the new Renault Store dealership experience – welcoming the customer, introducing the brand, displaying the range and exploring the products.
Welcoming the customer
A welcome desk and signage forms an instant focal point for the customer upon entering the dealership, at which they will be greeted by a host or hostess and pointed in the right direction for their visit – be that sales, or after-sales.
Introducing the brand
Renault’s character and heritage will be thrust into the spotlight with the addition of the Brand Wall. A prominent yellow border will surround a large screen, on which informative and engaging content will be shown. Depending on showroom size, miniature model display cases will be available, demonstrating the progression of the Renault product line-up throughout its vibrant history.
Displaying the range
The showroom will be divided up into themed zones, displaying the Renault range to showroom visitors as clearly as possible. The ‘Headline Zone’ will show the newest model, the ‘Passion Zone’ displays recent models in a setting that emphasises the brand image, the ‘Z.E. Zone’ displays Renault’s fully-electric range of vehicles and the ‘Sport Zone’ puts Renault’s expertise in motorsport in the spotlight and showcases the Renaultsport range. The combination of zones in a dealership is adaptable – so will be tailored to each individual dealership’s needs and size.
Exploring the products
Two new facilities, the Brand Bar and the Configurator, will allow the customer to get to know the products in more detail than ever before and customise their new Renault or Dacia effortlessly. The Brand Bar creates an area where visitors can sit, and using the tablets provided, browse the ranges of models and view the latest pricing and offers. The Configurator takes vehicle customisation to the next level, with a large interactive display allowing customers, with or without guidance from a sales executive, to explore available vehicle options and customise a vehicle to the specification of their choosing.
Sutton Park Burton is currently undergoing the transformation. We look forward to welcoming the customers into our new dealership! We have inlcuded some images of the work being carried out.