A RENAULUTION FOR THE ICONIC DIAMOND LOGO
The geometric shape of the iconic Renault diamond has embodied the brand since 1925 and has become instantly recognisable. Now, the diamond is about to help the brand continue looking forward as it moves into a new era, and Gilles Vidal, Renault Design Director, reveals how and why this new logo came into being.
First unveiled at the Renaulution event in January, the new Renault diamond was proudly displayed behind Luca de Meo, CEO Groupe Renault, as well as pride of place on the new Renault 5 Prototype. The roll-out since then has been gradual, subtle, but effective, firstly with the...15th Mar 2021 Read more