Over the course of the four-week promotion, the French marque will have a colourful, fun, and 100% interactive presence, including a series of daring and entertaining activities for all the family, as well as a soon-to-be-revealed TV celebrity... 

Captur, Renault’s new compact crossover, is available to order now in UK showrooms, but to get it out to a significant audience ahead of its 1^st  July official launch, it has chosen arguably London’s most high-profile shopping destination, which receives over half a million visitors per week. 

Its latest model, which is sure to be a crowd-pleaser, and just like the fashionable offerings on offer throughout Westfield London W12, is fully customisable, inside and out. It’s also packed with smart technology, such as the R-Link infotainment system, and a range of fuel sipping engines. On top of that, it’s got a clever dual-height bootfloor and zipped, removable and washable seat covers. You can almost imagine changing them with the seasons. 

Another reason for choosing a shopping centre location is Captur being offered in three, themed, colour-coordinated and eye-catching ‘Collections’; Arizona, Miami and Manhattan. To highlight these iconic locations, Renault will be re-creating the different landscapes associated with these well- known American destinations, with a range of interactive and artistic entertainment for the centre’s diverse range of visitors. 

Covering over 40m x 26m in total, the Experiential Zone for Arizona will be designed to replicate the Grand Canyon, with arid rocky landscapes, a 24ft climbing wall featuring 3D anamorphic floor prints – which to the naked eye look like a sheer 1,500 feet drop, “live” sand sculptures and dust art, all surrounded by cactus plants to capture the outdoor adventure spirit. 

Sitting next to it, Manhattan will be home to a Piano Cocktail Bar straight out of The Big Apple. It will feature 3D perspective art, a “flair barman” creating cocktails live, an automated grand piano and a collection of New York-inspired haute couture fashion. 

Miami takes a more relaxed, Ocean Drive approach with a little Latino flair thrown in to excite the senses. Palm trees, sun loungers, a traditional South Beach inspired lifeguard beach hut, NBA replica Miami basketball court, sand sculptures and even a Miami Beach DJ. 

If that wasn’t enough to tempt, visitors to the stand will also be entered into a competition to a win a trip to sip cocktails in Manhattan, explore the Arizona landscape or simply take in the sea breeze on South Beach Miami, worth £3,000. 

More information on the all-new Renault Captur is available at http://www.renault.co.uk/cars/captur/default.aspx