FIAT CELEBRATES THE 62ND BIRTHDAY OF THE 500

Posted by on

Yesterday evening, the 62nd birthday celebrations began for the iconic Fiat 500. The first to wish the Fiat icon Happy Birthday were the Mirafiori employees and 500 owners who, with their cars formed a birthday message on the roof of the Lingotto, in Turin.

FIAT CELEBRATES THE 62ND BIRTHDAY OF THE 500

The colourful array of 100 vehicles brought the Fiat 500 back to the Lingotto rooftop track, where in the fifties they were tested before being transported to customers. Some of the models that joined in the celebrations were a rare 2007 500 Cappellini, a 500 Blackjack from 2010, a 500C GQ, a 500C by Diesel and 500 120th celebratory series from this year.

Luca Napolitano, Head of EMEA Fiat and Abarth brand said “Happy birthday to Italy’s best loved car, much loved also all over Europe.” Luca continued “With 6 million all-time units sold and over 2 million of the model renewed in 2007, the Fiat 500 is the European leader in the city car segment and has been the best-selling FCA car for the last 2 years. All this clearly shows how affectionate people feel towards our 500.”

Luca concluded: “July 4th always offers a special opportunity to create amazement in celebrating the birthday of the 500. This year, the 500 did it again: having entered the MoMA in New York and become a work of art and having entered the world of cinema together with Adrien Brody in 2017, not to mention having entered the Guinness World Record in the category "Largest human car image" in 2015. This year the birthday of "Cinquino" aims to strengthen the deep bond between the historic Fiat factory, the 500 and the city of Turin, which 120 years ago saw the birth of the Fabbrica Italiana Automobili Torino".

The Lingotto factory was inaugurated in 1923 and is still admired today for its innovativeness and the elegance of its vertical development, as well as for the uniqueness of its rooftop test track.

Top