Dealer Excellence Awards

The dealership stood out as having performed exceptionally well over the past year, while always putting customer needs first. The Dealer of the Year award takes into consideration performance in sales, after sales and customer experience. Sutton Park Kia (Sutton Coldfield) scored higher than any other dealership bar one, earning it the title as second place for Dealer of the Year.

In addition, the dealership won a Customer Experience Award from Kia, honouring it as one of the top 25 Kia dealers in this category, from across Kia’s 190 UK dealerships.

Paul Philpott, President and CEO of Kia UK Limited, said: “A huge congratulations to all the team at Sutton Park Kia (Sutton Coldfield). 2022 was a landmark year for Kia, reaching 100,000 sales for the first time in a year, and this was in no small part thanks to the dedication of our dealers. I’m delighted to announce the Sutton Park team as runner up in the overall Dealer of the Year award, along with the team earning a Customer Experience award as one of the top 25 Kia dealers nationwide. Congratulations to all the team!”

Shaun McClurg, Sales Manager at Sutton Park Kia (Sutton Coldfield), said: “We are truly delighted with this award. After varying challenges faced by our customers and the industry over the past year, receiving runner up as Dealer of the Year is extremely rewarding. I would like to thank all my wonderful staff for their enormous contribution and effort throughout the past year – this award is for them.

“Naturally, this award is also for our customers, who have shown great loyalty despite the past year’s ups and downs. We like to think of ourselves as our customers’ extended family, looking after their travel and mobility needs, and we look forward to continuing to provide the best possible and award-winning service for years to come – and in our exciting new showroom.”

The annual Kia Dealer Excellence Awards celebrate the best performers amongst the 190 Kia dealer partners, ranging from Sales and After Sales to Customer Experience and Dealer of the Year awards. This year’s awards were held at a special Kia Together event, attended by Kia executives and dealer partners, celebrating Kia reaching 100,000 annual sales for the first time since entering the UK market in 1991.

Next-generation showroom

Sutton Park Kia (Sutton Coldfield) is proud to deliver the latest in Kia brand identity, delivering customers a revolutionary new look and feel, embracing a bold, warm and natural customer experience.

Two distinct zones separate the showroom, with a ‘customer zone’ featuring plenty of warm wood accents and comfy seating areas that contrasts a technology-laden ‘display zone’ to showcase the latest Kia models.

In addition to the new-look showroom, the brand-new Kia ‘Showcase’ interactive system offers customers an exciting opportunity to take an in-depth tour of any Kia model. ‘Showcase’ allows customers to experience a car in a virtual world, demonstrating different grades and colours of the Kia range via a 360-degree configurator. Customers can view a car from every angle, open the doors to explore the interior, and even add key accessories.

Shaun continued: “Our new showroom redevelopment is a once-in-a-generation opportunity that delivers a modern and forward-thinking retail environment for our customers. We very much look forward to welcoming customers into the new space, which uniquely shows off Kia’s expanding and award-winning model line-up, while offering a pleasant and relaxing environment. We are excited to bring the future of Kia to customers, today!”

Sutton Park Kia (Sutton Coldfield) provides new and second-hand car sales, as well as MOTs, servicing and repairs. The showroom is located at 62 Chester Road North, The Royal Town of Sutton Coldfield, Birmingham, B73 6SP.